FEATURE FOCUS
The key to optimising contract bidding strategy
Post-bid analysis, also referred to as a debrief or post-mortem review, is not a ”won and done” process. It’s an essential part of the continuous improvement cycle in bidding, allowing organisations to identify areas of strength and weakness for future refinement.
Bidhive’s post-bid analysis tool enables bidders to:
- Analyse recurring patterns and themes from multiple bids to help you align your future bids with customer expectations, increasing the chances of success in future bids.
- Understand competitor strategies and insights into what sets winning bids apart, allowing you to adapt and refine your capture strategies.
- Evaluate your bidding strategy’s strengths, weaknesses, and risks, enabling you to address shortcomings and mitigate risks.
- Identify unique differentiators from successful bids so that you can leverage these strengths and value propositions in future bids to make you more competitive.
Post-bid analysis is an ongoing process that helps organisations focus on opportunities aligned with their strengths, while also addressing weaknesses or gaps in their bidding efforts. By embracing post-bid analysis in your end-to-end bid process, you create more opportunities to unlock valuable insights that fuel growth, enhance competitiveness, and increase your bid success rates.
