Author: Nyree McKenzie

Leveraging deep domain expertise with foundational models for optimal content curation in bidding

In the world of bidding, AI like OpenAI’s ChatGPT has emerged as a game-changer. However, the effectiveness of these tools greatly depends on the quality of the prompts used. Learn why ‘dumb AI prompting’ can fall short and how leveraging deep domain expertise can lead to smarter prompts, optimised bid responses, and improved business outcomes.

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